Automate your marketing


What is Marketing Automation?


Marketing automation is a category of technology that allows companies to streamline, automate and measure marketing tasks so they can increase operational efficiency and grow revenue faster,


Why Implement Marketing Automation?


Marketing Automation utilises a multi-scale approach, monitoring marketing communications in a timely, highly personalised, and more relevant fashion.

This is due to the system identifying the behaviour of each individual component.

Companies that deploy Marketing Automation see:

  • Better Forecast Accuracy17%
  • Higher Team Attainment of Quotas20%
  • Greater Average Deal Size40%
  • Better Lead Conversion Rates107%

Marketing Automation Benefits

Improved marketing and sales productivity and efficiency

Boosted sales readiness of your leads

Increased customer engagement through enhanced targeting

Increased sales revenues

Deepened and maintained customer relationships

Can see how each person is interacting with your brand

Frees up time to focus on closing the leads and generating a sale with the leads that matter

Helps you to see which marketing campaigns bring in the most sales


The Marketing Automation Process

Create Workflow
First you will create a workflow, meaning create the emails that will be distributed to your leads when triggered, focusing on different areas and topics surrounding your business.
Build a targeted list
A good way to build a targeted list for your emails to be sent to, is by creating an Ebook or a CTA (call to action) to use as an incentive. This works by having your leads submit their email to gain access to the information and content.
Starts with nurturing
Once you have their contact details, the nurturing begins, and the first email will be automatically sent to that person. This could contain for example, a blog post on a topic relating to a page they visited on your site.
Engagement
A few days later, a webinar you previously uploaded to social media could be emailed directly to the them, engaging them with either the product or service your business provides. This is in no way pushing people, it is just softly informing your potential customers of what you are about.
Segment the Market
As time goes on, Market Segmentation will automatically come into practice, dividing your email lists by their contact details, activity on your website and their reaction to your automated emails. This helps target the correct leads with the correct campaigns and content, personally aiming it at their interests and helps to pinpoint the exact customers you wish to target. This can be as specific as you like, for example, an email could be triggered and sent to female users who have viewed a particular product on your site.
Make the connection
By this point you would expect your contact list to be pretty clued up on what your business does and caters for through your powerful content and extensive Marketing Automation strategy. So, it’s now time for your sales team to work their magic by picking up the phone and generating a sale!
Cross sell
After you successfully secure a sale, the opportunity to up sell and cross sell will arise due to the customer loyalty that will have developed. This will dramatically further increase your business' rate of ROI.
Test customer satisfaction
After the sale, they will then receive a customer satisfactory survey to complete. If they are not satisfied, a further set of automated content will be sent to the lead to try and put your company in a positive light.

When Will Your Emails Be Triggered?

Your emails will be automatically triggered and distributed to your contact lists when, for example, the leads visit your website, fill out any forms on your site, date triggers and default auto responses for any replies you get.

How easy is Marketing Automation to implement?

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What is Marketing Automation?

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Marketing automation is a category of technology that allows companies to streamline, automate and measure marketing tasks so they can increase operational efficiency and grow revenue faster,

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Why Implement Marketing Automation?

icon

Marketing Automation utilises a multi-scale
approach, monitoring marketing
communications in a timely, highly personalised,
and more relevant fashion.

This is due to the system identifying the
behaviour of each individual component.

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Companies that deploy Marketing Automation see:

  • Better Forecast
    Accuracy17%

  • Higher Team
    Attainment of
    Quotas20%

  • Greater Average
    Deal Size40%

  • Better Lead
    Conversion
    Rates107%
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    default

    Marketing Automation Benefits

    icon

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    Improved marketing and sales productivity and efficiency

    icon-check

    Boosted sales readiness of your leads

    icon-check

    Increased customer engagement through enhanced targeting

    icon-check

    Increased sales revenues

    icon-check

    Deepened and maintained customer relationships

    icon-check

    Can see how each person is interacting with your brand

    icon-check

    Frees up time to focus on closing the leads and generating a sale with the leads that matter

    icon-check

    Helps you to see which marketing campaigns bring in the most sales

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    default

    The Marketing Automation Process

    icon

    Create Workflow: First you will create a workflow, meaning create the emails that will be distributed to your leads when triggered, focusing on different areas and topics surrounding your business.

    Build a targeted list: A good way to build a targeted list for your emails to be sent to, is by creating an Ebook or a CTA (call to action) to use as an incentive. This works by having your leads submit their email to gain access to the information and content.

    Starts with nurturing: Once you have their contact details, the nurturing begins, and the first email will be automatically sent to that person. This could contain for example, a blog post on a topic relating to a page they visited on your site.

    Engagement : A few days later, a webinar you previously uploaded to social media could be emailed directly to the them, engaging them with either the product or service your business provides. This is in no way pushing people, it is just softly informing your potential customers of what you are about.

    Segment the Market: As time goes on, Market Segmentation will automatically come into practice, dividing your email lists by their contact details, activity on your website and their reaction to your automated emails. This helps target the correct leads with the correct campaigns and content, personally aiming it at their interests and helps to pinpoint the exact customers you wish to target. This can be as specific as you like, for example, an email could be triggered and sent to female users who have viewed a particular product on your site.

    Make the connection: By this point you would expect your contact list to be pretty clued up on what your business does and caters for through your powerful content and extensive Marketing Automation strategy. So, it’s now time for your sales team to work their magic by picking up the phone and generating a sale!

    Cross sell: After you successfully secure a sale, the opportunity to up sell and cross sell will arise due to the customer loyalty that will have developed. This will dramatically further increase your business’ rate of ROI.

    Test customer satisfaction : After the sale, they will then receive a customer satisfactory survey to complete. If they are not satisfied, a further set of automated content will be sent to the lead to try and put your company in a positive light.

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    When Will Your Emails Be Triggered?

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    Your emails will be automatically triggered and distributed to your contact lists when, for example, the leads visit your website, fill out any forms on your site, date triggers and default auto responses for any replies you get.

    Triggers

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    Schedule a FREE Marketing Automation Consultation

    https://ca406-da938c.pages.infusionsoft.net

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    How easy is Marketing Automation to implement?

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    Let's discuss Marketing Automation over a cup of Coffee...

    Let's discuss Marketing Automation over a cup of Coffee...

    We will also add you to our mailing list to receive the latest news and updates from our team.

    Thanks, we look forward meeting you!